Successful brands go beyond visuals -- they initiate a connection with their community and audience. When we were approached to create a brand identity for a hostel in Bolivia, we knew they needed to convey their lifestyle in order to form stronger bonds with their community.

We conducted a research on both the city and the industry to later apply the findings to the creative-thinking process. We landed on the name Nomad (people that move from place to place) to accurately represent the lifestyle and passions of the hostel community. The result is a brand identity that assimilates the culture within the industry and catches on with the people using it -- connecting a tribe of contemporary nomads.