For Ventura Brewery, positioning their brand and beer against established companies proved to be the biggest hurdle.

Our approach to this problem, based on user and market research, was to treat the new company as a rebrand for the city of Cáceres. This gave the new brand a familiar feeling and helped us to engage the whole city as an extension of the brand.

We merged two sources of pride and recognition for the city, as central figures for the visual identity:"the Paraguay River" and the statue of Angel of Boa Ventura,or Angel of Good Faith.